Digital Marketing Explanation.

What is Digital Marketing?

Today’s time of Internet has opened the gateway of tremendous digital marketing opportunities for businesses. Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them.

So, how is digital marketing different from traditional marketing?

Traditional Marketing

Communication is unidirectional. Means, a business communicates about its products or services with a group of people.

Medium of communication is generally phone calls, letters, and Emails.

Campaign in Traditional marketing takes more time as designing, preparing, and launching are involved.

It is best for reaching local audience.

It is almost impossible to measure the effectiveness of a traditional marketing campaign.

Digital Marketing

Communication is bidirectional. The customer also can ask queries or make suggestions about the business products and services.

Medium of communication is more powerful and involves social media websites, chats, apps and Email.

Digital marketing campaigns can be developed quite rapidly and with digital tools, channelizing Digital Marketing campaigns is easier.

It is very effective for reaching global audiences.

Digital Marketing lets you measure the effectiveness of a digital marketing campaign through analytics.

Top 9 Types of Digital Marketing

1.      Search engine optimization (SEO)

2.      Search engine marketing (SEM)

3.      Social media marketing (SMM)

4.      Content marketing

5.      Email marketing

6.      Online advertising

7.      Smartphone marketing

8.      Affiliate marketing

9.      Viral marketing

Search Engine Optimization (SEO)

 

Search engine optimization (SEO) is probably the first thing that comes to mind when people think about different types of digital marketing. If you are doing SEO right you can attract significant organic traffic to a website. The goal of SEO is to optimize content in a way that makes it appear among the first results on a search engine results page (SERP).

SEO is essential for any website, as these days every business optimizes their content for search engines. Therefore without SEO, it’s basically impossible to stay competitive in a market.

Search Engine Marketing (SEM)

SEO is not the only way to increase incoming traffic from search engines. Search engine marketing (SEM) makes it possible to advertise a product in search engines and make it appear among paid search results. Search engines usually display paid results above organic results on SERPs.

The most frequently used paid search services are Google AdWords and  Bing Ads. They allow you to buy ad space based on target keywords, location, viewer demographics, and other data. Actually, search engine marketing is a pretty effective method, as search engines only show your ad to the audience you want to target. In most cases, you need to pay for SEM results according to the pay-per-click (PPC) advertising model, meaning you are only charged when someone clicks your ad.

Social Media Marketing (SMM)

Without a doubt, social media is the queen of 21st-century digital content. Therefore, it’s also one of the most important types of digital marketing you need to focus on—especially if you want to promote a B2C business. Social media is not simply a marketing channel but also a way for people to keep in touch with their friends and family, get the latest news, or follow topics they are interested in.

Social Media Marketing aids an online business get direct feedback from their customer on different social websites like Twitter, Instagram, Facebook, LinkedIn, MySpace, Instagram, YouTube, etc.

The success of a social media marketing campaign is based on “Personal” interactions between the user and business.

Content Marketing

Content marketing is another type of digital marketing you can use to promote a business online. In fact, content marketing is an indirect way of marketing, as you publish content that the audience finds naturally while browsing the web. The main goal of content marketing is to make viewers interact with the content by reading, sharing, and commenting on it.

Email Marketing

Email marketing is a different kind of engagement, as you connect with customers within their own mailboxes. Although email marketing is one of the oldest types of digital marketing, it’s still very successful.

Online Advertising

Digital marketers have been using online advertising since the first days of the web. Displaying banners or ads on other websites belonging to the same niche is the most common form of online advertising. You can use online platforms such as Google AdSense that allows you to automatically serve ads on other content sites.

Smartphone Marketing

People use their smartphones all the time, therefore these days smartphone marketing is also among the most important types of digital marketing. This is especially true if your target audience is the younger generation. In fact, you have many options to reach your prospects through their smartphones.

Affiliate Marketing

Affiliate marketing makes it possible to reduce your marketing workload by outsourcing it to external service providers. With affiliate marketing, you only pay for conversions, after your affiliate closed a deal and the customer purchased the product. Affiliate marketers do all the related marketing activities from banner placements to landing pages.

Viral Marketing

Viral marketing makes use of all types of digital marketing mentioned in this article. The essence of viral marketing is to create a post, video, meme, or another short-form content type that spreads across the web like a virus. To make a successful viral marketing campaign, you need to promote the same content across multiple channels such as Twitter, Youtube,  blog posts, newsletters over a short period of time.

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